Let me start out by saying there is a difference in a Facebook Page and a Facebook Profile. Most individuals have a personal ‘profile’ if they use Facebook. Businesses use ‘pages’ to create a professional presence on Facebook to connect socially to their customers and hopefully potential customers.
If you own a business or have an organization that needs an easy way to connect to your customers there is no better, or faster, way to reach them than through Facebook Pages.
Here I have outlined several reasons why Facebook Pages could benefit your company or organization.
- It’s free! To anyone with a marketing budget…”FREE” is a magic word. The potential reach through Facebook shares and likes is extraordinary when you look at the cost; only your time spent.
- The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions. Gauging your efforts is important with all marketing efforts.
- You can build a real community for your clients and prospects. Through personal interactions your fans feel like they can share their recommendations and opinions of your brand.
- It’s another funnel to your website. Generating traffic to increase revenue, leads or what ever your goal is at your website should be done from your Facebook Page.
- You can add unlimited photos and videos. Show off those benefits and features that set you apart from the competition!
- It’s an SEO boost. Facebook is currently the second most popular site on the Web.
A fan page can be found by Internet search engines (but a profile page or group can’t).
When someone joins a Fan page, it’s published in their News feed for all their friends to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.
- It’s intimate. This makes people feel comfortable, when they’re comfortable they relax, when they relax, they’re more open. Meeting colleagues, potential clients and your favorite gurus is a completely different experience than when you meet them in a more public part of the Net – for better or for worse, you’ll often get the most accurate version of a person you can online.
- Facebook fans are a great way to help spread your content.
- You can display your expertise instead of just talking about it.
It’s one thing to get compliments by peers, or to be published in a prestigious online publication because of something you wrote – in fact, it’s a great thing. A wonderful enhancement to that is when a potential client sees you edified by one of your peers. It’s extremely powerful, because it happens in real time.
- Facebook brings you 30 million potential people for you to market to – Without necessarily actively marketing to them.
- The additional stream of traffic I get to my blog from Facebook is more interactive.
It gives you a way to connect with your target market.
- It allows you to get instant feedback from your target market
- You can send “updates” to fans whenever you want.
- You can promote events.
You can customize the design using FBML, Facebook’s version of HTML.
